Success Story: CJ Sapong, MLS soccer player
An Athlete Using His Platform to Give Back
How CJ Sapong Turned On-Field Stats into Off-Field Impact
CJ Sapong, former forward for Nashville SC, didn’t just show up for his team—he showed up for his community.
During his first season in Nashville, CJ partnered with ScoreSide to launch a campaign that gave fans a new way to support his nonprofit work, all while rooting for their home team. Every assist, every shot, every goal became an opportunity to give.
The result? More engaged fans. More visibility for his cause. And more funds for the work that mattered most.
A Campaign That Fit His Mission
Giving That Moved with the Soccer Game
CJ’s campaign focused on turning game stats into donations, with fans pledging small amounts for key on-field moments like:
Goals scored
Assists made
Wins or milestones hit during the season
By using ScoreSide, CJ gave supporters a simple, interactive way to join his mission—one that kept giving every time he stepped onto the pitch.
“My first season in Nashville I partnered with ScoreSide to connect with fans and raise money for my nonprofit. I’m looking forward to running campaigns in the future!”
— CJ Sapong, Nashville SC
Easy for Fans. High-Impact for the Cause.
How ScoreSide Helped CJ Reach More People
Fast campaign setup and launch
Real-time giving based on match results
Supporter-friendly sharing via social channels
Repeat donations throughout the season
CJ’s campaign created a stronger bond between his supporters and his purpose. Fans weren’t just watching—they were contributing.
And because ScoreSide manages the backend—donation tracking, receipts, and reporting—CJ could focus on what he does best: performing on the field and building community off of it.
More Than Just a Moment
CJ’s work with ScoreSide is an example of how athletes can use their spotlight to spark real change. His campaign helped:
Bring new visibility to his nonprofit
Connect Nashville fans to a cause through the sport they love
Lay the groundwork for future campaigns with even more reach
Want to Activate Your Audience Like CJ?
Whether you’re an athlete, a nonprofit, or a brand looking to do more with every moment, ScoreSide makes it easy to turn fan attention into lasting impact.