Success Story: True North Elite
From Fan Energy to Real Impact
How We Turned Game-Day Passion into Community Support
True North Elite (TNE), the dedicated fan club of Minnesota United FC, knows what it means to show up. For their team—and for their community.
During the 2020 season, they teamed up with ScoreSide to turn match-day energy into real-world impact. Their goal? Raise funds for Like a Girl, an organization uplifting girls and women in soccer, especially from marginalized communities.
Instead of passing the hat or sending one-off donation links, TNE invited supporters to give during the game—based on what happened on the field.
Campaigns That Hit Home
Giving That Moved with the Soccer Match
True North Elite launched three simple, creative ScoreSide campaigns:
Goals R 4 Girls – $1, $3, or $5 per Loons goal
We Save Like a Girl – 50¢ to $2.50 per save
We Corner Like a Girl – 50¢ to $2.50 per corner kick
Donors chose their level and watched their impact grow throughout the season—no extra work, no complicated asks.
The Scoreside Results
Over $2,200 Raised in Just 11 Games
$2,235 raised across the regular season
Over 50 active donors, with 4 giving $100+
Avg. $40 per donor
Donation momentum grew 4x by the end of the season
Playoff game alone raised $440
Most donors stayed active through the entire campaign, continuing into the playoffs
This wasn’t just effective—it was sustainable. And fun.
More Than a Donation Tool
Why Soccer Fans Kept Coming Back
True North Elite didn’t just support a cause—they made giving part of the fan experience. ScoreSide delivered:
Real-time updates tied to match stats
Easy sharing via social and group chats
Campaigns that felt personal and purposeful
A reason to cheer harder—and give more
By connecting game-day hype to community need, ScoreSide helped turn casual fans into repeat givers.
“You can always donate directly—but joining a ScoreSide campaign made it part of the match. Every goal, every corner, every save actually meant something more.”
— True North Elite Member
Do you Want to Launch a Campaign Like True North Elite ?
Whether your crew is cheering from the stands or sharing a cause online, ScoreSide helps bring community energy to life.